The best public roadmap tool for startups.
A public roadmap turns silent users into engaged co-builders — but most of the tools out there are priced for Fortune 500s. Here's an honest comparison of the four leading options, who each one is for, and why we built BoardSimple to fix the gap.
The shortlist
BoardSimple
£25/mo flat- Unlimited seats & tracked users
- Clean Kanban roadmap + changelog
- Embeddable widget
- 14-day free trial, no sales call
- — Newer product
- — No native integrations (yet)
Canny
~£79 – £350+/mo- Mature product
- Deep integrations (Jira, Intercom)
- Segment-based prioritization
- — Per-seat pricing gets expensive fast
- — Tracked-user limits
- — Advanced tiers require sales
Productboard
Enterprise (custom)- Powerful prioritization frameworks
- Insights & customer segmentation
- — No transparent pricing
- — Overkill for early-stage startups
- — Steep learning curve
Featurebase
~£40 – £150/mo- Good feature depth
- Multiple boards
- AI helpers
- — Tiered feature gating
- — Per-tracked-user limits on lower plans
How to pick the right one
If you're pre-Series A and want to ship a public roadmap this afternoon, pick BoardSimple. Flat pricing means no surprises as your team grows.
If you have a dedicated PM and already live in Jira/Intercom, Canny is a safe pick — just plan for £150+/mo.
If you're an enterprise with formal prioritization rituals, Productboard is worth the sales call.
If you want integrations mid-market without going full Canny, Featurebase is the middle ground.
The roadmap tool that gets out of your way.
“We were about to sign up for Canny at £180/mo. Switched to BoardSimple in an afternoon and our users can't tell the difference — but our finance guy can.”
“Flat pricing is the whole pitch. I stopped worrying about which teammate to give admin access to. Everyone's an admin. Bill is still £25.”
“Set it up on a Sunday, shipped our first public changelog on Monday. It looks like something Linear would build. That's the bar.”
Give your users the roadmap they'll actually read.
£25/mo flat. Unlimited seats. Unlimited tracked users. Start your 14-day trial — no credit card required.
- No credit card required
- Unlimited seats
- Cancel anytime